If your storefront loan center Google Business Profile [GBP] is a ghost town, you are giving loans to your competitors.

Fix these three items and watch call volume jump in seven days.

Who this is for

• Storefront and hybrid lenders who want more walk-ins and phone calls without buying Google ads.
• Subprime lenders who mistakenly believe that their >36% APR loan products are disallowed in Google searches.
• Lenders who want to appear on their borrowers’ phones when they search for “payday loan near me,” “cash advance [your city],” or “fast loan [your zip code].”

The plan in plain English

I am not reinventing local SEO. I am executing three high-leverage fixes that Google already rewards: categories, product tiles, and proof.

Move 1: Set the perfect category stack

• Primary category: Loan agency

• Secondary categories: Financial consultant, Check cashing service if applicable

• Services list: payday loans, installment loans, car title loans, line of credit

• Compliance: include your license number and state-specific disclosures in the business description

Do this now

1. Open GBP > Edit profile > Business category.

2. Add services with plain language names customers search for.

3. Write a 750-character description that says exactly who you fund, how fast, and what to bring.

Copy block you can paste

We help working adults get short-term cash fast.

Payday, installment, and car title loans.

Bring ID, proof of income, and vehicle title if applying for a title loan.

Licensed in Texas as a Credit Access Business. Same-day decisions during business hours.

Move 2: Add “Products” that act like mini landing pages

Create three product tiles: Payday Loan, Installment Loan, Car Title Loan.

• Each tile: photo, 1-sentence benefit, starting amount, required docs, “Apply Now” URL with UTM.

• Photos: show your storefront exterior, counter, or clean document shots. No stock models with fistfuls of cash.

Template
Title: Payday Loan
Description: Emergencies happen. Most approvals in under an hour for qualified applicants. Bring ID and proof of income.

Link: https://yourdomain.com/apply?utm_source=gbp&utm_medium=product_payday

Repeat for Installment and Car Title.

Move 3: Publish weekly “Updates” with proof and a clear CTA

Google surfaces fresh posts in Maps. Use a simple cadence.

• Post type: What’s new

• Asset: photo of the outside door or “documents checklist”

• Copy framework: Result + Time + CTA

• Example: “27 new customers funded last week. Most under 60 minutes. Bring ID and income proof. Tap Apply.”

Schedule

• Monday: “Open today” post with hours and checklist

• Wednesday: “Customer questions” Q&A

• Friday: “Weekend hours” reminder with Apply link

Review velocity and responses

• Ask every funded customer for a review using a QR code at the counter.

• Prompt: “If I earned it, would you leave us a quick Google review about your visit today?”

• Never gate reviews. Never write them yourself.

Tracking that actually works

• Use UTM tags on the Website and Products links

• Record calls that start with “I found you on Google Maps” in a simple tally sheet

• Weekly: compare call counts and funded loans before and after

What to expect

Most stores see a lift within 7 to 14 days.

If you are still invisible, your NAP is inconsistent, or the category is wrong. Fix that first.

CTA
Want my complete GBP Blueprint for lenders, including 18 steps and a dispute template for fake reviews?

Grab it free here.