Expert Boomer Starter Guide
Free PDF lead magnet that helps Boomers turn 30+ years of work into 3–5 income-ready ideas at a high level.
Expert Boomer Snapshot Workbook
Paid workbook ($27) that walks them through Career Snapshot → Expertise Pillars → 9-Idea Offer Grid → Money Shot Scoring Sheet → 1–2 best offers.
7-Day First Product Sprint
Short implementation program where they take one chosen idea from the Snapshot Workbook and turn it into a real product with a sales page and a way to take payment.
Expert Boomer AI Clone Launchpad
Advanced offer where you help them turn their validated offer and frameworks into an AI “clone” that answers questions, pre-sells, and pre-qualifies prospects using their own IP.
Price: Free
Role in ladder:
Lead magnet / “eye-opener”
Gets strangers onto your list and into your world.
Prepares them mentally for paying for clarity and implementation.
Primary promise:
“In 20–30 minutes you’ll see exactly where the money is hiding in your 30+ years of work.”
Positioning:
For Boomers who are curious but still foggy.
Low friction, zero risk.
Separates “someday” dabblers from people who will at least download and read something.
Call-to-action from here:
“If this opened your eyes and you want to actually organize your ideas, the next step is the Expert Boomer Snapshot Workbook.”
Price: $27
Role in ladder:
Low-ticket core clarity product / tripwire.
Converts free subscribers into buyers fast.
Gives you a list of paying customers who are serious.
Primary promise:
“In one focused afternoon, you’ll go from ‘I’ve done a lot’ to 3–5 clear, monetizable ideas and 1–2 top candidates for your first offer.”
Positioning:
For Boomers who read the Starter Guide and are now thinking,
“Okay, I see it. Now I need help sorting my ideas and choosing a lane.”
$27 is a no-brainer for their income level, but high enough to filter tire-kickers.
All about clarity and decisions, not execution.
CTA from here:
Front-end upsell / follow-up emails:
“Now that you’ve chosen your best idea, let’s build the actual product in the 7-Day First Product Sprint.”
Recommended price: $297
(You can always test: $197 early-bird / charter → $297 standard later.)
Role in ladder:
Core flagship implementation product.
This is where they actually ship something and feel the first “I’m in business” moment.
Primary promise:
“In 7 focused days, you’ll turn one of your chosen ideas into a real product with a simple sales page and a way to take payment.”
Positioning:
For Boomers who’ve done the Workbook and now need structure and accountability to ship a first offer, not keep planning.
Framed as a short, concrete, operator-style sprint, not a 40-hour course.
$297 is big enough to make them show up, small enough that a late-career pro doesn’t blink if they believe it will get them to first product.
Delivery style (recommended):
Core assets: daily checklist, templates (sales page, email, outline), examples.
Optional live or recorded office hours to answer questions.
CTA from here:
On Sprint completion:
“Now that you’ve got a real product, let’s make your expertise scale with less of your time using the Expert Boomer AI Clone Launchpad.”
Recommended price: $1,500
(with a 2-pay of $800 or 3-pay of $550 as options if you want.)
Role in ladder:
Premium, advanced, done-with-you program.
Takes validated product + frameworks and uses AI to scale pre-selling and pre-qualifying.
Primary promise:
“In a few weeks, we’ll turn your product and frameworks into an AI ‘clone’ that answers questions, pre-sells your offer, and pre-qualifies leads using your own voice and systems.”
Positioning:
For Boomers who have at least one product live and want leverage, not more manual calls.
Framed as a business asset build, not a “learn AI” course.
$1,500 positions it as serious, but still accessible for someone with a professional background and a real income.
Likely deliverables:
Framework extraction sessions (turn their expertise into structured Q&A / decision trees).
AI prompt + system design (so their “clone” stays in-bounds and on-brand).
Implementation support: how to embed the clone on their site, use it in funnels, etc.
Swipe files for “Let my AI clone answer your questions first” style email + page copy.
Backend upsell path:
From Launchpad → 1:1 advisory / done-for-them build at a higher ticket (e.g. $3k–$5k) for those who want you to handle everything.
Free:
Expert Boomer Starter Guide
→ “Open your eyes to the value of your experience.”
$27:
Expert Boomer Snapshot Workbook
→ “Turn that realization into 3–5 concrete, monetizable ideas and pick your best 1–2.”
$297:
7-Day First Product Sprint
→ “Turn one idea into a real, buyable product with a live link.”
$1,500:
Expert Boomer AI Clone Launchpad
→ “Scale that product and your expertise with an AI clone that pre-sells and pre-qualifies, so you work less and close better.”
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