Ever wonder why your neighbor’s garage is stuffed with golf clubs he “bought with ebook money?"
Insight #1: Package One Slice, Not the Whole Pie
I’ve seen boomers stall because they try to cram 40 years of expertise into a single product.
Don’t.
Carve out one high-value lesson, like “how to negotiate a six-figure vendor contract” or “how to read a balance sheet in 10 minutes.”
Wrap that slice into a 20-page guide or 30-minute mini-course.
People pay more for laser-focused solutions than encyclopedias.
Insight #2: Go Where the Credit Cards Already Are
Skip the “build it and they will come” trap.
Platforms like Udemy, Skillshare, and Amazon Kindle already aggregate millions of impulse buyers.
Upload your guide, set a fair price, and let their algorithms fetch you students while you sleep.
Bonus: user reviews double as social proof without you begging friends for testimonials.
Insight #3: Stack “Help Me Now” Offers
One product is a nice start; three creates momentum.
Pair your guide with a live Zoom Q&A and a private coaching slot.
Each tier serves a different urgency level and compounds your earnings.
The guide drives passive income, the Q&A nets mid-ticket cash, and coaching brings in premium dollars from clients who crave hands-on guidance.
Action (strong question)
What’s the single bite-sized lesson from your career that you could turn into a paid guide by next weekend, and why not start drafting it today?