A short, focused implementation sprint for late-career professionals and Baby Boomers
who are tired of “thinking about it”
and finally want a simple, guided way to create and launch their first digital product.

“In One Week, Go From ‘I Should Sell This’ to ‘Here’s My Product and Checkout Link.’”

Perfect next step after the Expert Boomer Snapshot Workbook. Start where you are and ship something real.

This 7 Day Sprint Is For You If…

  • You’re 55–75, still working or semi-retired, and people have told you for years, “You should be teaching this.”
  • You have decades of experience, but no products or offers people can actually buy.
  • You’re not interested in becoming a dancing TikTok star; you want a respectable expert offer that fits your personality.
  • Tech, funnels, and “online marketing” feel overcomplicated, so you keep putting it off.
  • You’d happily commit one focused week if it meant leaving the sprint with a real product live and a way to take payments.

You Don’t Need More Ideas. You Need One Finished Offer.

Most late-career experts are drowning in ideas.

“I could write a book.”
“I could launch a course.”
“I could consult.”

So they do what everyone does.
They keep reading, keep watching, and keep not shipping.

The 7-Day First Product Sprint exists for one purpose:

Get your first product built, priced, and live so you can start getting paid.

Not someday. In seven focused days.

What You’ll Have at the End of 7 Days

By the end of the sprint, you will have:

Bullets:

  • One clear, specific offer (who it’s for, what problem it solves, and what result it promises).

  • A simple digital product delivered as a guide, mini-course, workshop, or template good enough to charge for now and improve later.

  • A basic sales page with real copy that explains what you do and why it matters.

  • A working checkout link so you can take payments.

  • A short “First 10 Buyers” plan so you know exactly who to reach out to and what to say.

Here’s Exactly What We Do Each Day

Day 0:
Orientation - Set Your Target

You’ll walk in with your Expert Boomer Snapshot Workbook (or at least one clear idea).
I’ll show you how to pick a starter offer that is simple, realistic, and fast to build. No magnum opus. No 200-page course.

Day 1:
Lock Your Offer

Clarify who you help, what problem you solve, and what result you’re promising.

Use my one-sentence offer formula:
“I help [who] go from [pain] to [result] in [time frame].”

Outcome: You have a one-sentence offer you can say out loud without cringing.

Day 2:
Name It and Outline It

Choose a name that sounds professional, not gimmicky.

Use my outline templates for:

  • Short guide or playbook

  • Live workshop

  • Checklist + template bundle

Outcome: A clear outline you can start building from, instead of a blank page.

Day 3:
Build the “Good Enough” Version

You’ll build a minimum viable product, not a masterpiece.

Use ChatGPT (with my prompts) to help you draft content, examples, and checklists.

I show you what “good enough to charge for” actually looks like.

Outcome: A functional product draft done.

Day 4:
Simple Sales Page

You plug into my one-page sales template:

  • Headline

  • Who it’s for

  • The problem

  • What’s included

  • Price and guarantee

  • Button

No fancy design needed. Clean, clear, grown-up.

Outcome: Your sales page is written and live.

Day 5:
Payment & Delivery Setup

Set up your product in Gumroad, Stripe, or a simple cart.

Connect it to your thank-you page and delivery link (Google Drive, Notion, or member area).

Test it once so you know it works.

Outcome: You can accept payments and deliver your product automatically.

Day 6:
First 10 Buyers Plan

We map where your first buyers are likely to be:

  • Old colleagues

  • Past clients

  • LinkedIn contacts

You get done-for-you message scripts for email, direct messages, and posts.

Outcome: You have a short list of people and messages ready to send.

Day 7:
Debrief & Next Steps

You review what you built using a simple sprint recap.

We decide whether to:

  • Improve the existing offer,

  • Raise the price, or

  • Stack a next product.

I show you how this plugs into your longer-term plan and, if you want, into an AI clone later.

Outcome: You leave with a clear product, path, and plan.

Not a Course. A Sprint.

This is not 40 hours of theory about “online business.”

It’s a 7-day implementation sprint built for adults who have real careers, real responsibilities, and zero interest in pretending to be 23 again.

You already have the expertise.

You need someone who understands Boomers, knows how to turn “boring” experience into money, and will keep you focused on the one product that gets you into the game.

I’ve used this same approach to turn my own niche expertise in subprime lending into ebooks, consulting, niche sites, and advisory deals.

I know what it’s like to start late, in a regulated, unsexy industry, and still make it pay.

What’s Included in the 7-Day First Product Sprint

  • 7 short daily lessons (10–20 minutes) walking you through each step.

  • 7 daily checklists so you always know what to do next.

  • Plug-and-play offer, outline, and sales page templates.

  • Email and outreach scripts to get your first 5–10 buyers.

  • My ChatGPT prompt pack for drafting content fast, even if you “hate writing.”

  • Optional: Live Q&A calls (if you choose a cohort version) to get direct feedback.

Your First Product For Less Than One Consulting Hour

The investment for the 7-Day First Product Sprint is:

$297

That’s less than you’d charge for one hour of serious consulting once your offer is live.

Guarantee:

Go through the sprint, do the daily actions, and if at the end of 7 days you don’t have a clearly defined product and a way to take payments, email me within 7 days and I’ll refund you.

I’m not interested in taking money from people I didn’t help.

Where the Sprint Fits in Your Bigger Plan

The sprint is not the whole journey. It’s the critical first step.

The Expert Boomer Snapshot Workbook helps you map your expertise and pick ideas.

The 7-Day First Product Sprint turns one of those ideas into a live, paid product.

Later, if you want to scale, you can graduate into my AI Clone Launchpad and build a digital version of yourself that works while you travel or semi-retire.

But none of that matters until you ship your first product.
That’s what this week is for.

Questions Smart Boomers Ask

FAQ Item 1

Q: I’m not very tech-savvy. Will I be able to keep up?
A: Yes. We use simple, battle-tested tools. If you can open a browser, type, and copy-paste, you’re fine. You’ll get step-by-step demos.

FAQ Item 2

Q: What if I haven’t nailed my niche yet?
A: If you’ve gone through the Expert Boomer Snapshot Workbook, you’ll be ready. If not, we’ll help you pick a simple, realistic starter niche for this sprint. It does not have to be perfect.

FAQ Item 3

Q: What kind of product will I create?
A: Most people create one of these: a short guide, a live workshop, a template bundle, or a mini-course. The goal is done and sellable, not huge and overwhelming.

FAQ Item 4

Q: What if I can’t commit every single day?
A: Life happens. You get ongoing access to the materials, so if you miss a day you can double up on another. The important part is finishing the sprint, not a perfect streak.

FAQ Item 5

Q: Is there ongoing support after the 7 days?
A: You keep all the materials and templates. I’ll also share how to continue working with me if you want help growing, building more products, or launching your AI clone.

7 Day First Product Sprint

Below is a day-by-day outline for the 7-Day First Product Sprint that your VA/designer can turn into:

  • A PDF workbook

  • A simple course outline (7 modules, 7 days)

  • Daily checklists + templates

I’ll assume they’re coming into the Sprint with:

  • The Snapshot Workbook done

  • 1 main idea chosen

  • A rough one-sentence offer


7-Day First Product Sprint

Working promise:

“In 7 focused days, you’ll turn one of your chosen ideas into a real product with a simple sales page and a way to take payment.”


Day 0 – Orientation (Pre-Work)

Goal: Show up prepared so Day 1 is not spent “catching up.”

What they do before Day 1:

  • Re-read their Snapshot Workbook output

  • Confirm:

    • Chosen idea

    • Who it helps

    • Problem it solves

  • Gather:

    • 3–5 stories from their career related to this problem

    • Any existing materials: slides, checklists, SOPs, notes

Deliverables:

  • One chosen offer idea

  • One sentence: “This week I am building: ______”

You can present this as a short orientation video + 1-page checklist.


Day 1 – Position & Promise

Theme: Get brutally clear on who it’s for and what it promises.

Big goal for Day 1:
By the end of the day they have a sharp, believable “Who + Problem + Outcome” that everything else hangs on.

Components:

  1. Refine the Who

    • “Who is the specific person this product is for?”

    • Prompt examples:

      • “New clinic managers in small medical practices”

      • “Boomer small business owners with 3–10 employees”

      • “Newly retired nurses starting consulting”

  2. Define the Core Problem

    • One sentence in their customer’s language:

      • “I keep losing new staff before they hit 90 days.”

      • “I’m terrified I’ll mess up compliance and get fined.”

  3. Craft the Product Promise
    Use a template like:

    “In [time frame], you’ll go from [frustrating situation] to [clear outcome] without [big fear].”

    Example:

    • “In 30 days, you’ll go from ‘winging it’ with new hires to running a simple onboarding system that keeps your best people.”

  4. Name the Product (Good Enough Name)

    • Simple, descriptive, not cute:

      • “New Hire 90-Day Onboarding Playbook”

      • “Clinic Calm: Difficult Patient Conversation Scripts”

Day 1 Deliverables:

  • Final Who statement

  • Final Problem statement

  • Final Promise sentence

  • Working Product Name


Day 2 – Decide the Format & Scope

Theme: Make the product small enough to finish, big enough to be valuable.

Big goal for Day 2:
Decide exactly what kind of product this will be and what’s in / out.

Components:

  1. Choose 1 Primary Format
    From a short menu:

    • Short guide / playbook (PDF)

    • Live or recorded workshop (60–90 minutes)

    • Checklist + template bundle

    • Starter toolkit (combo of the above, but still tight)

  2. Define 3–5 Core Components

    • If it’s a playbook: 3–5 sections

    • If workshop: 3–5 segments

    • If bundle: 3–5 tools (checklist, SOP, template, script, etc.)

  3. Set Constraints

    • Target time to deliver:

      • Readable in under 90 minutes, or

      • Watchable in under 90 minutes

    • “No extra modules.” If it doesn’t serve the Day 1 promise, it’s out.

  4. Draft a Simple Table of Contents
    Example for a guide:

    • Section 1: Where most clinics lose new staff

    • Section 2: The 3-step onboarding rhythm

    • Section 3: First-week scripts and checklists

    • Section 4: How to run 30/60/90 day check-ins

Day 2 Deliverables:

  • Chosen product format

  • List of 3–5 core components

  • Draft Table of Contents / Section List


Day 3 – Outline the Content (Don’t Write It All)

Theme: Skeleton first, flesh later. No “write the whole book” trap.

Big goal for Day 3:
A tight outline with bullets for each section, not polished prose.

Components:

  1. For Each Section / Component:
    Create a mini-outline:

    • Purpose of this section

    • 3–7 bullet points they’ll cover (steps, ideas, examples)

    • Any stories they’ll tell (from their career)

    • Any tools that belong here (checklists, scripts, templates)

  2. Use a Simple Prompt Pattern
    For each section, answer:

    • “What does the person not know yet?”

    • “What mistake are they currently making?”

    • “What new way of seeing this do I need to give them?”

    • “What do I want them to do differently after this section?”

  3. Identify Where AI Can Help Draft

    • Mark sections with “AI can draft first pass.”

    • Mark sections where only they can write (stories, examples, unique know-how).

Day 3 Deliverables:

  • Fully filled outline for each section (bullets, not paragraphs)

  • Notes on where to use AI to draft vs. where they write personally


Day 4 – Build the Core Asset (MVP Version)

Theme: Create a usable Version 1. Ugly but complete.

Big goal for Day 4:
Finish a rough but complete first version of the product.

Components:

  1. Draft Using the Outline

    • Use ChatGPT/AI to turn Day 3 bullets into paragraphs, then edit for voice.

    • Or record audio talking through the outline, then transcribe and clean.

  2. Keep It Simple

    • One font, simple formatting.

    • Clear headings and bullet points.

    • No obsessive design polishing.

  3. Create / Extract Tools

    • Turn steps into checklists.

    • Turn “do this like this” into templates or scripts.

    • Make sure the person can do something after using it.

  4. Quick Internal Sanity Check
    Answer:

    • “Could my past self follow this and get value?”

    • “Is anything obviously missing for them to act?”

Day 4 Deliverables:

  • Draft Version 1 of the product (PDF draft, slide deck, or script/outline for the workshop)

  • Draft checklists/templates that go with it


Day 5 – Create a Simple Sales Page Skeleton

Theme: Sell it like an adult. No hype, just clarity.

Big goal for Day 5:
A functional, copy-complete sales page (or long-form checkout page).

Components:

Use a standard structure (your VA can turn this into Elementor sections):

  1. Headline

    • “Turn [who’s] [pain] into [outcome] in [time]”

  2. Subheadline

    • One sentence about who it’s for and what it does.

  3. Problem Section

    • 3–5 bullets describing their current frustration in their language.

  4. Promise / Outcome Section

    • What life looks like “after” using your product.

  5. What’s Inside / Module List

    • The 3–5 components from Day 2 written as benefits.

  6. Who It’s For / Who It’s Not For

    • Filter and attract.

  7. Price & Guarantee

    • Starter price (e.g., $49, $97, whatever makes sense for them)

    • Simple guarantee: “If you use it and it doesn’t help, email me.”

  8. FAQ

    • 3–5 basic questions (time, tech level, who it’s for, etc.)

Day 5 Deliverables:

  • Complete sales page copy in a doc (ready to hand to VA)

  • A clear product price and guarantee statement


Day 6 – Tech & Delivery Setup

Theme: Make it buyable and deliverable, not perfect.

Big goal for Day 6:
A working, end-to-end flow: sales page → payment → delivery.

Components:

  1. Pick a Simple Payment Method

    • Gumroad, ThriveCart, WooCommerce, Stripe checkout link, etc.

    • One product, one price.

  2. Upload or Connect the Product

    • PDF or zip folder.

    • Workshop link (Zoom, Loom, etc.) if it’s a live or recorded event.

  3. Set Up Delivery

    • Automatic email with:

      • “Thank you”

      • Link to download / access

      • How to get support if stuck

  4. Connect the Sales Page Button

    • “Get the [Product Name]” → direct to checkout.

  5. Test the Whole Flow

    • Click from sales page to checkout.

    • Do a test purchase (or at least a test run through).

    • Confirm delivery email and links work.

Day 6 Deliverables:

  • Live checkout link

  • Live delivery email

  • Sales page button connected and tested


Day 7 – Launch & First 10 Eyeballs

Theme: Don’t wait for perfection. Put it in front of real humans.

Big goal for Day 7:
Get the product in front of at least 10 real people and collect early proof.

Components:

  1. Send a Simple Launch Email
    Template:

    • Subject: “I built this for you” or “New: [Product Name]”

    • Body:

      • Acknowledge the problem.

      • Explain what you made and who it’s for.

      • Link to the sales page.

  2. Post Once on One Platform

    • LinkedIn, Facebook, or email to a small personal list.

    • Keep it simple:

      • “Here’s the problem you have.”

      • “Here’s what I built.”

      • “Here’s the link.”

  3. Invite 2–3 “Friendly Beta Buyers”

    • Former colleagues, clients, people who already trust them.

    • Offer:

      • A beta price or

      • Bonus (short call, extra template) in exchange for feedback/testimonial.

  4. Collect First Feedback / Wins

    • Ask:

      • “What was most useful?”

      • “What was confusing?”

      • “Would you recommend this to someone like you?”

Day 7 Deliverables:

  • 1 launch email sent

  • 1 simple public post made

  • At least 10 real people have seen the sales page

  • At least 1–3 early buyers or testers (if possible)

  • Notes for “V1.1 improvements” based on feedback


Wrap-Up – What They Leave With

By the end of the 7-Day First Product Sprint, they should have:

  • A clearly positioned product (Who + Problem + Promise)

  • A real, usable asset (guide, workshop, toolkit, etc.)

  • A complete sales page with adult, no-hype copy

  • A working payment + delivery flow

  • Initial exposure to real humans and, ideally, at least a couple of real buyers


If you want, I can now:

  • Turn this into a workbook structure like we did for the Snapshot Workbook (with exercises and blanks), or

  • Draft the sales page copy for the 7-Day First Product Sprint so it slots neatly between the Snapshot Workbook and your AI Clone Launchpad.